How to measure campaign performance

The Performance tab shows what your campaign delivered, by creator and in total.

Steps

1. Open the campaign.
2. Click the Performance tab.
3. Pick Influencer Performance or Overall Performance at the top right.

Influencer Performance

Creators are ranked. For each one you see Posts, Story, EMV, Avg Likes, Avg Comments, Reel Views, Story Views, Avg Engagement (%), and Engagement Share (%).

Click any column header to sort by it.

Overall Performance

Shows the trend for the whole campaign. Pick a metric: Views, Likes, Comments, Shares, Saves, or Engagement Rate. Pick a platform and a time range from 7 days to all time.

How EMV is calculated

EMV is Earned Media Value. It puts a money value on each like, comment, share, and view.

1. Click the campaign's Settings tab.
2. Click Earned media.
3. Pick your target country. Default values load for that country and currency.
4. Change any value to match your own model, then click Save changes.

Download or share the report

• Click Download Report at the top right of the campaign.
• Or click the three dots and pick Share Campaign.

Tip: Want impressions in your reports? Go to Settings > Preferences and turn on Show Impressions in Campaigns.