How to estimate what a creator charges
Not sure what to offer a creator? The analytics report gives you an estimated price range before you start the conversation.
Steps
- Open the creator's analytics report. See How to generate a creator analytics report.
- Scroll to Estimated pricing.
What you see
A price range in USD for each format: Reels, Story, Static Post, and Carousel.
Why this range
The report explains what pushed the estimate up or down:
- Engagement: how their engagement rate compares.
- Follower Level: their size tier. Bigger reach raises the price.
- Audience Location: where the audience is. Prices are lower where purchasing power is lower.
- Audience Credibility: how authentic the audience is.
Est. creator GMV
An estimate of the creator's commerce potential.
Keep in mind: These are indicative ranges. Actual rates vary by scope and deliverables. Use them as a starting point for negotiation, not a quote.