How to read a creator analytics report
The report has a lot in it. Here is what each section tells you, top to bottom.
Performance
The headline numbers: Followers, Engagement Rate, Avg likes, Avg comments, Avg reel views, Posts, and Hidden likes.
Below that, Engagement Rate vs comparable creators shows which quartile the creator sits in: Bottom 25%, Lower mid, Upper mid, or Top 25%.
Follower growth charts their followers over the last 7 months. A falling line is worth a second look.
Audience and Audience quality
Who follows them and how real those followers look. See How to check a creator's audience and audience quality.
Content themes
- Hashtags: the hashtags they use most.
- Top mentions: the accounts they tag most.
- Top interests: the topics their content covers.
- Content mix: the split between formats, like Reels and Carousels, across their last 20 posts.
Brand affinity
- Creator aligns with: brands the creator fits with.
- Audience also follows: brands their followers follow.
- Likers also follow: brands the people who like their posts follow.
Use these to judge fit. Overlap with your brand's category signals a warm audience.
Estimated pricing
Indicative rates by format. See How to estimate what a creator charges.
Top posts, Recent posts, and Sponsored posts
Each post shows likes, comments, and engagement rate. Sponsored posts are posts flagged as brand partnerships. Check them to see who the creator has worked with and how that content performed.
Lookalike creators
Similar profiles you can explore next.
Contacts
Publicly listed contact details and links.
