How to create a campaign?

Creating a campaign in impulze.ai is simple. Follow these steps:

Step 1: Go to the Campaign Tab

• Log in to impulze.ai.
• Click on the Campaign tab from your dashboard.

• Here, you’ll see all your existing campaigns.
• To start a new one, click “Create Campaign.”

Step 2: Add Campaign Details

Fill in the basic details such as:

• Title – Name of your campaign
• Budget – Total budget allocated
• Objective – What you want to achieve (awareness, product seeding, UGC, etc.)

Step 3: Create a Workflow

• Set up the stages of your campaign (for example: Outreach → Content Approval → Live → Completed).

• You can customize these stages based on how your team works.
• Add or remove stages as needed.

Step 4: Set Earned Media Value (EMV)

Next is setting EMV. The Earned Media Value helps you measure how much your influencer content is worth compared to paid ads. You can select target location and also the EMV metrics.

Example calculation:

If a reel gets 100 likes, 20 comments, and 50 views →

EMV = (100 × $0.1) + (20 × $0.3) + (50 × $0.04) = $18

This means you would have spent $18 to get the same results via paid ads.

Step 5: Configure Campaign Settings

• Enable live tracking by adding campaign hashtags.
• Whenever influencers use those hashtags, their content will automatically be pulled into your campaign.

Step 6: Launch Your Campaign

• Review your campaign details.
• Click “Create Campaign” and you’re ready to go!

That’s it! You’ve created your campaign in impulze.ai. You can now add influencers from the lists, track progress, influencer posts, and campaign performance in real time.

Note: To add influencers to your campaign, they must already be saved to your lists (i.e., Groups). Read how to save influencers to lists/Groups from impulze.ai and SocialiQ here.