Measuring Campaign Performance
When you create a campaign on impulze.ai, the dashboard shows metrics like cost-per-click, cost-per-engagement, actual reach, etc, which can help you gauge the success of your campaign.
To view your campaign's performance, click 'Campaign' at the top and then select the campaign of your interest.
These are the metrics shown on a campaign:
| Metrics | Description |
| Budget | The total budget of the Campaign |
| Spend | The total amount spent in the campaign |
| Max Reach | Maximum reach the campaign can achieve. |
| Estimated Reach | Estimated reach of the campaign |
| Active Links | Total number of active links in the campaign |
| Link Clicks | Total number of link clicks obtained by the active links |
| CPE | Cost per engagement |
| CPC | Cost per click |
| Actual Reach | Actual reach of the campaign |
| Engagement Share | Each platform's contribution to the overall campaign performance |
| Engaged Users | Total Engaged users from each platform |
Data from Instagram:
| Metrics | Description |
| Story Views | Total number of story views associated with the campaign |
| Total Likes | Total number of likes of the posts associated with the campaign |
| Total Comments | Total number of comments on the posts associated with the campaign |
| Engagement Rate | Average engagement rate of posts associated with the campaign |
Data from TikTok:
| Metrics | Description |
| Total Likes | Total number of likes of the posts associated with the campaign |
| Total Comments | Total number of comments on the posts associated with the campaign |
| Total Views | Total number of views on posts associated with the campaign |
| Engagement Rate | Average engagement rate of posts associated with the campaign |
Data from X:
| Metrics | Description |
| Total Likes | Total number of likes of the posts associated with the campaign |
| Total Replies/ Comments | Total number of comments on the posts associated with the campaign |
| Total Retweets | Total number of reshares of the posts associated with the campaign |
| Engagement Rate | Average engagement rate of posts associated with the campaign |
Data from YouTube:
| Metrics | Description |
| Total Likes | Total number of likes of the posts associated with the campaign |
| Total Comments | Total number of comments on the posts associated with the campaign |
| Total Views | Total number of views of the videos associated with the campaign |
| Watch hours | Total number of watch hours for videos associated with the campaign |
| Engagement Rate | Average engagement rate of posts associated with the campaign |
By analyzing these, you can understand your campaign’s performance.