How to measure campaign performance?

When you create a campaign in impulze.ai, the dashboard gives you key performance metrics:

Some of the main metrics available on your dashboard include:

• Earned Media Value (EMV): This shows you the approximate value of the organic reach and engagement your campaign has generated, compared to what you would have spent on paid ads to achieve the same results.
• Overall Engagement: This is the total engagement (likes, comments, shares, and saves) that your campaign has received across all influencer posts.
• Engagement Share: A breakdown of how each influencer or piece of content contributed to your total engagement, giving you a sense of which collaborations worked best.
• Overall Spend: The total amount you’ve invested in the campaign, which helps you compare costs against results and calculate ROI.

To check the performance of any campaign, simply go to your Campaigns tab, select the campaign you want to review, and click on the Performance tab. Here, you’ll see all of the above metrics neatly displayed in an easy-to-read format.

Here you can get a clear view of every influencer's individual as well as overall campaign performance.

By tracking these metrics regularly, you can identify high-performing influencers, understand which types of content deliver the most value, and optimize your strategy for future campaigns. Whether your goal is boosting brand awareness, driving engagement, or generating sales, the Performance Tab gives you the data you need to stay on track and continuously improve.