How to use Magic Keywords to find creators

Not sure which keywords to search? Describe the creator you want in plain words. Magic Keywords turns that into the right keyword filters for you.

Steps

1. Open Discover from the left menu.
2. Click Magic Keywords in the search bar.
3. Describe who you are looking for. For example: Vegan skincare creators who post makeup tutorials.
4. Click Generate.

You will see Here's what we'll search with. The keywords are split into three groups:

• Post caption keywords: words creators use in their captions.
• Profile bio keywords: words in the creator's bio.
• Hashtags: hashtags creators post with.

5. Edit the list. Click the x on any keyword to remove it, or type to add your own.
6. Click Apply Keywords. The keywords fill the search bar and the Bio keywords filter.
7. Click Search.

Tips

• Be specific. "Vegan skincare creators who post makeup tutorials" works better than "beauty".
• Too few results? Remove a keyword or two and search again.
• Add filters like location or followers before you click Search to narrow the list.

Note: A search that returns results uses one search credit. Your remaining credits show under the search bar.