How To Use Keywords on impulze.ai To Get The Most Accurate Search Results?
You can look for Instagram, TikTok, and YouTube influencers on impulze.ai.
Suppose you want to find Instagram influencers. For this, choose the Instagram icon on the right side of the search bar. Use the filters like location and engagement rate on the left to filter influencers based on these criteria.
When you use impulze.ai’s search feature to find influencers, the search results heavily depend on how you enter keywords.
Use these tips to get precise results:
1. Bio-Keywords: To search for influencers based on words mentioned in their bio, choose ‘Bio Keywords’ in the drop-down on the left.
For instance, if you want to see Instagram influencers who have used skincare in their bio’s description, choose ‘Bio Keywords’ on the left and type ‘skincare’ in the search bar.
2. Post Description: Use the ‘Post Description’ option from the dropdown to find influencers based on their post descriptions, i.e., the captions.
Suppose you want to find Instagram influencers who have used the word ‘sunscreen’ in their posts.
Choose ‘Post Description’ on the left. Type ‘sunscreen’ in the search bar and click ‘Search’
This will show you profiles of influencers who have used the words ‘sunscreen’ in any of their posts’ captions.
3. Similar Followers: Find influencers with similar followers using this option.
Let’s say you’ve checked Meaghan Griffins's audience demographic report. Her followers match your target audience, and you want to find more influencers with followers like hers. To do this, choose ‘Similar Followers’ in the drop-down menu on the left and paste Meaghan’s profile link into the search bar. Click ‘Search’.
4. Similar Niche: This option can help you find influencers who post similar content.
If you want to find influencers who post content similar to Meaghan’s content. For this, choose ‘Similar Niche’ from the drop-down menu on the left and paste Meaghan’s profile link into the search bar. Click ‘Search’.
5. Hashtags: Choose hashtags from the drop-down and use keywords without hashtags to find influencers based on the hashtags they have used.
Suppose, you want to find Instagram influencers who have used the word ‘#CeraVe’ in their posts. Choose ‘Hashtags’ in the drop-down on the left and type ‘CeraVe’ (without a hashtag) in the search bar.
6. Mentions: Use ‘@’ along with the search term to find influencers who have mentioned a brand or another user in their post.
If you want to find an influencer who has mentioned the brand CeraVe in their post, choose ‘Mentions’ in the drop-down menu on the left and type ‘@CeraVe’ in the search bar. You can use this feature to find influencers who have worked with your competitors.
To get accurate results, ensure there are no spelling errors in the search keyword/brand name you use to find influencers who have mentioned the brand.
7. Username: You can also search for an influencer based on their username.
Let’s consider that you came across skincare influencer Meaghan’s Instagram profile while scrolling and want to find out about her engagement rate and audience demographics. Here’s a quick way to find out: choose the username option from the drop-down on the left, copy her username ‘megadams32’, and paste it into the search bar. Her profile will appear below. You can click ‘View Report’ for more details about her.
Note: If you search using the username of an influencer who is not a part of our database, impulze.ai cannot fetch the profile.
Another helpful feature in impulze.ai’s search section is the small drop-down menu below the search bar on the right (visible in the screenshot below). Use this drop-down to sort influencers based on ‘Follower Size,’ ‘Average Likes,’ and ‘Engagement Rate.’
Limitations of impulze.ai’s search feature
Consider this: You want to find a female influencer who focuses on skincare and has mentioned sunscreen in any of her posts. You cannot use impulze.ai’s search bar for such a combination search. But, we have a solution: Use SocialiQ for such searches.
You can use the keywords ‘[Skincare], sunscreen’ in SocialiQ’s search bar to find such an influencer. When you type this in SocialiQ’s search bar, it will help you find an influencer who has mentioned the word ‘skincare’ in her bio and used sunscreen in any of her post’s descriptions.
Read tips about making the best of SocialiQ’s search feature here.
Noticed the Filters, Audience, and Creator tabs on the left in impulze.ai?
You can use those tabs to select criteria for finding influencers. The Audience tab lets you choose aspects like audience age, gender location, interest, and brand affinities. So, you can choose these from the audience tab and quickly find influencers whose followers match your target audience.
Let’s say you want to find female beauty influencers based in the US whose followers are in the US, too, and are between 20-40. You can use the percentage bar in the audience tab under ‘Audience Gender’ and ‘Audience Locations.’ Watch the video below to see how you can find such beauty influencers.