How Do We Calculate Engagement Rates?
Engagement rate is one of the most important metrics marketers use when choosing influencers.
impulze.ai shows engagement rates on its discovery page (i.e., when you search for influencers). This engagement rate is updated once every month.
impulze.ai’s influencer reports also show the overall engagement rate of an influencer. This, too, is updated once every month.
Read info about how you can access such reports here.
SocialiQ also shows engagement rates when you open an Instagram or TikTok influencer’s profile. Take a look at the TikTok profile below. SocialiQ shows a real-time median engagement rate on the right and real-time post-level engagement rates for each of the influencer’s posts.
Note: SocialiQ can't show the median engagement rate for YouTube influencers.
Noticed the distinction between the engagement rates we show on impulze.ai and SocialiQ?
Engagement rates vary on impulze.ai and SocialiQ because those on impulze.ai are updated once every month, while SocialiQ shows real-time engagement rates. This is why it’s best to use both SocialiQ and impulze.ai together. Use SocialiQ to see real-time engagement rates (and for more) and impulze.ai for a deeper analysis of the influencer.