How to analyze influencers through impulze.ai and SocialiQ?
impulze.ai and SocialiQ work best when used together. With just a few clicks, you can get both quick insights and advanced analytics to evaluate an influencer’s performance.
Using SocialiQ for Quick Insights
SocialiQ gives you real-time engagement data for Instagram and TikTok influencers.
- Median and average engagement rate: See the median and average engagement level for any profile you open. Plus, we also show you if it's poor, average, good, or excellent as per industry standards.
- Per-post engagement: Check how each post performs individually.
- Peer comparison: Click on Insights at the bottom of the extension to view total likes and compare the influencer’s engagement rate with similar creators.
👉 Note: SocialiQ currently does not provide median engagement rates for YouTube influencers.
Using impulze.ai for Advanced Analysis
For deeper insights, Impulze.ai gives you advanced analytics beyond what SocialiQ provides. Here’s how you can use it:
1. Engagement Rates in Search
When you search for influencers in Impulze.ai, you’ll see their engagement rates right away.
⚠️ Note: Engagement rates on Impulze.ai are updated once a month. You need to click on enrich the list to see the latest details. SocialiQ, on the other hand, shows real-time engagement. This is why numbers may differ between the two.
2. Detailed Influencer Reports
Click “View Report” under an influencer’s name to open their full profile report. Inside, you’ll find:
- Hashtags & top interests: See what topics the influencer posts about most.
- Audience Demographics: You can see information like the location of the followers, the age and gender split, the languages they speak, the types of followers an influencer has (this can help you find genuine influencers), whether followers have grown over the past six months, etc.
Note: The data in this report, including the engagement rate, gets updated once every month.
- Genuine or fake influencers: Say you’re considering working with an Instagram influencer like Andrew Coates and want to check if he has bought followers.
Every report shows such a graph with four categories. Here’s what these categories mean:
- Real Followers: Real followers are Instagram users with less than 1500 followers. These are usually people who use Instagram for personal purposes.
- Influencers: These are other influencers who follow Andrew.
- Mass Followers: Mass followers are Instagram users with more than 1500 followers.
- Suspicious Followers: impulze.ai’s machine learning algorithms scan and process millions of profiles to look into the profile characteristics and can differentiate and predict a bot profile. This category shows the followers that our algorithm identifies as ‘suspicious.’
Check for a high percentage of suspicious followers to spot influencers that aren’t genuine.
You can also see the credibility score of an influencer at the top of an influencer report. See this score to quickly figure out the quality of an influencer’s audience.
The credibility score is an aggregate metric derived from analyzing the follower growth pattern and the types of followers (real, mass, suspicious, and influencers) of the influencer. A credibility score of 80% and above is good; you should consider working with such an influencer.
This way, SocialiQ helps you with instant, real-time checks, while Impulze.ai gives you in-depth monthly reports to evaluate long-term credibility and audience quality.
Watch this video to learn how to analyze and vet influencers easily: